A Guide to the perfect tennis club homepage

A Guide to the perfect tennis club homepage

A Guide to the Perfect Club Homepage

Creating the perfect tennis club homepage is a bit more involved than most expect.

Sure, there are a lot of templates out there to help you get the “bones” of a tennis club homepage up and running – but how you create a website that not only drives new membership and business opportunities for your club but is also useful and valuable for your members and visitors at the same time?

Juggling these responsibilities takes a bit of strategic thought and intentional effort.

Below we highlight a few strategies you want to use to make sure that your tennis club website is as well optimized as possible!

tennis club homepage

Keep a Consistent Identity

Straight out of the gate, it is hugely important that the design of your tennis club website is perfectly congruent with the design, aesthetic, and “atmosphere” of the club that you are promoting.

Any deviation from the branding of your tennis club in the real world on your website is going to create an immediate disconnect.

That disconnect is going to create just the smallest amount of discomfort and distrust, and it’ll be hard for people to visit the site and really think of it as an extension of your club.

Dial-in the colors, the graphics, and the overall layout of your new site to match your club in the “real world” and you’ll have a much better engagement for sure.

Optimize Your Tennis Club Homepage for Members and Visitors Alike

Secondly, it’s important to remember that your website is (first and foremost) a resource for your members, your visitors, and your partners.

Too often folks responsible for designing club websites create things that look beautiful, take advantage of the latest web trends, and overload their sites with content and features that no one is really interested in.

All that does is clutter the place up, tank engagement across the board, and negatively impact not only the website itself but the brand and reputation of the club as well.

Always – ALWAYS – consider your members, your visitors, and your partners before you make any decisions with your website.

Build everything with them in mind (“will this be interesting or important for them?”) and everything else sort of falls into place.

Get Your Members Onboard

The membership area of your tennis club website is likely going to be where all the “action” is, but that’s only going to be possible if your members have been properly onboarded and are excited to take part in this new online community.

The actual onboarding process should be facilitated through the club itself, reaching out (a number of times) to not only alert members to the new website but also letting them know that they are encouraged to join and be active on the platform as much as possible.

It’s never a bad idea to build in different components of the sites to drive engagement, either.

Community forums, membership boards, polls, contests, analysis, and more can all be used to encourage onboarding of your club membership, and participation will increase, too.

Use Social and Scheduling Tools to Drive Engagement

A properly designed tennis club website has a lot of opportunities to become the central hub for all kinds of social activities with your club, not only acting as a scheduling solution (complete with an always up-to-date digital calendar) but also as a social center itself.

Look for ways to create more interaction and engagement with memberships online and really fold them into the member’s area.

You’ll also want to tie your social media accounts into your website as much as possible, creating a real synergy across the board.

Court Reservation - Online Reservation

Leverage Opportunities for User Generated Content

User-generated content opportunities should be taken advantage of as much as possible.

For one thing, this guarantees that your site is always being updated which in turn drives engagement, interest, and activity. There’s nothing more of a turnoff than a club website that feels like a desolate graveyard.

Secondly, it frees your staff up from having to do the heavy lifting of populating the site with content on a regular basis all alone.

When members are driving the content push it’ll always be content that they are interested in as well. This avoids trying to read the membership’s minds about what they want to share, discuss, or engage in on the website as well.

Build Revenue Generator Opportunities

Lastly, it’s never a bad idea to build as many revenue-generating opportunities into the website as possible – so long as it never (EVER) interferes with membership or visitor access.

The last thing you want to do is plaster the homepage with all kinds of advertisements or sponsorships, making the website (and the club by relationship) look cheap in some way.

Run ads that are discrete, promote sponsorships on separate pages, and look for ways to tie the retail outlets of your club to the website for more effective revenue generation.

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7 Things the best Online Reservation System Should Have

7 Things the best Online Reservation System Should Have

7 Things the best Online Reservation System Should Have

More people now prefer to book their appointments online. They don’t want to waste time waiting for their turn, or calling in their appointment with a customer service representative. It’s easier to go to a website or an app, and then reserve their slot.

That’s why service providers like hotels, restaurants, salons, and sports clubs need to have an online reservation system. But it doesn’t just benefit your customers – it can also help your operations become more efficient.

Benefits of an Online Reservation System

  • You improve customer satisfaction. Customers will value the convenience, and may even be willing to pay more for your service. You also avoid overbooking, and the potential backlash of a customer who waited for too long.
  • You can manage your manpower and resources. You know how many customers you will have that day, and can prepare your facilities and assign your staff.
  • You can gather relevant marketing data. You can track and analyze bookings to know peak hours and peak days. You can also know which customers tend to book more frequently and can reward them for their loyalty, or identify customers who have left and retarget them for your marketing campaigns.

How to Choose an Online Reservation System for your tennis club

The best online reservation systems should have features that help the customer and your business. It should also be easy for anyone to use – because there is nothing more frustrating than a failed booking.

Here the questions to ask when choosing the right online reservation system for your business.

How smooth and intuitive is the booking process?

Not all your customers are Internet-savvy. For example, a tennis club may have retirees who rarely use their smartphones and aren’t used to booking or buying products online. The booking process must be so simple and seamless that your grandmother can use it.

Is it easy to view and change a booking?

Plans change. Customers may need to move or cancel their booking. They should be able to do this easily, and it should reflect in your system in real-time. If you have a policy about reservations (for example, a deadline for canceling events without having to pay a penalty fee) the system should also be able to notify the customer.

Can you add promo codes, smartphone notifications, and other special features?

Your business may have on-going marketing plans and customer satisfaction initiatives. Ideally, you can integrate these within your online reservation system. Not only will it be easier for you to promote your business, but from a marketing perspective, it creates a unified customer journey.

Is it mobile friendly?

People now access the Internet with multiple devices: computers, tablets, smartphones. Your website should be able to load and perform accurately on all gadgets.

Trends also show that most people use their phones to book appointments or buy products and services. A mobile-friendly website looks good on all screen sizes and loads quickly. That is very important because Google research has found that customers will leave a site if it takes more than 3 seconds to load.

So, an online reservation system has to be fast, or people won’t stay long enough to find out about its other features.

Is it affordable?

One reason why small clubs or businesses are wary of getting an online bookings system is that they’re wary of the cost.

However, providers like Court Reservation offer very affordable packages. You can have your online registration system for as low as $34.99 a year, or upgrade for more features at just $69.99 a year. You can also get additional savings by signing up for the Lifetime Membership.

Try your Online Reservation System now

Want to try it for free? You can download a basic version, and watch a demo so you can see how the features work. Visit Court Reservation for more information.

Court Reservation - Online Reservation

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Create a tennis club website in 15 minutes – Step-by-step-guide

Create a tennis club website in 15 minutes – Step-by-step-guide

Step-by-step – How to create a tennis club website in 15 minutes

In this step-by-step guide, we’ll show you how you can build your own tennis club website including an online reservation system for your tennis club in just 15 minutes.

This tutorial is written for beginners. That means, you will learn how to build a website that you will be proud of, even without a programmer and web designer. WordPress is the most popular content management system for creating websites.

All you need is the following:

– STEP 1: Website hoster and domain – SiteGround
– STEP 2: Premium WordPress Theme – Divi
– STEP 3: Online reservation system – Court Reservation Plugin

Step 1 -Webspace & Domain for your tennis club website

Choose a web host to save your website on.

First, you need a web space and a domain for your future club website. To get one, you have to register your site with a hoster like SiteGround. Go to siteground.com and choose WordPress Hosting -> GET STARTED.

In this window you can select the “plan” of your website. The StartUp plan should be sufficient for your club page! After choosing the plan, you can choose a domain for your tennis club website.

Once you have found a suitable domain, all you have to do is fill in the order details and provide a payment connection. After you have clicked PAYNOW, the order is complete, and you have secured the domain and the appropriate web space. CONGRATULATIONS!

Before you start building your website, you should install a SSL certificate on your web space. SSL is a security certificate and if you don’t have one, a message appears in modern browsers that your website is not secure because the data is not transmitted in encrypted form.

To install one, switch to the Siteground dashboard (my.siteground.com) and go to the Hosting Plan tab. There you will find your address – with a click on MANAGE you will get to a menu for extras. There you select SSL -> ADD.

There are different SSL certificates. But for your club page, a free Let’s Encrypt is completely sufficient. So click SELECT and ACTIVATE so that the security certificate is installed on your web server.

In the meantime, you have probably received an email telling you to verify a domain. Follow the link and the description in the email to do this too!

STEP 2 – Now it’s time to build your tennis club website

Now you can finally start building your website.

Your website can either be accessed via the my.siteground.com dashboard, or you can enter the address of your site directly into the address bar of your browser. In order to log into the “backend” of your website, you have to add /wp-admin at the end of your internet address. For example www.demo-courtreservation.com/wp-admin.

You will now see this screen. Since we use our own theme, you can click EXIT here.

This is what the backend looks like. We now want to install our premium theme Divi in it. DIVI is probably the best WordPress theme that you can buy. In addition to the simple construction of the individual pages using the visual editor, the theme also offers a large number of ready-made pages which can easily be imported and then work away from them. Entire website projects can be implemented in just a few hours.

The theme can be purchased directly on its website. https://www.elegantthemes.com/join/

Choose the Yearly Access plan for $ 89 per year. The subscription can then be canceled. You can of course continue to use the theme, after your subscription has expired!

After completing the registration form, you can download the Divi theme in the members area!

We now switch back to our WordPress admin panel and install the theme that has now been downloaded. To do so, we look for Appearance -> Themes -> Add New -> Upload Theme in the side menu. There we look for the downloaded .zip file. After that we click Install and Activate.

Next, we can start building the first page. We go to Pages -> Create new page in the backend. We can now choose whether we want to create a blank page, where we want to create the content ourselves from scratch, or whether we import premade content and then adapt it to our wishes. Both are extremely easy and quick with the Divi Theme.

In this case we only want to create one page with the reservation system. Therefore, we start with a blank page in which we integrate our reservation system.

We select Start Building.

After the page is created we will first save it. We will come back to this point later and continue from there.

STEP 3 – Installation of Court Reservation System

Easy and quick integration of court reservation system. Further information on the setup is also under our Documentation section.

The next thing we want to do, is to install the plugin Court Reservation and integrate it into the page we have just created. We are therefore going back to the WordPress Admin Backend (top left -> Go to Dashboard). Under Plugins -> Add New we can search for and install new plugins. In the search line we look for Court Reservation. In the search results we can already find the plugin which we install and activate by clicking on Install Now and then Activate.

After successful installation, we can switch to the settings of the plugin (Reservations -> Settings -> Courts). The first “court” has already been created. By clicking on Edit, we can enter a name, opening hours and how much days the table will show.
In the tabs Settings and User Interface you can later adapt the reservation system to your individual needs. But first we want to include the reservation table in the previously created page. To do this, we copy the shortcode and switch to the WordPress frontend (top left -> Go to website).

We are back on the previously created page. With one click on Activate the visual editor in the upper black bar, we enter the edit mode. By clicking on the +, new elements can be created. We’ll first create a new row. In this row we can add a text element with another click on +.

In the pop-up window we insert our shortcode.

After clicking on the tick we see our reservation table for the first time.

Now only one area is missing. That is a login and register form,  where members can register, login or where some description can be put. To create a login area, we click again on the + in the middle of the row and select Login.

The modules can be moved using drag & drop. Don’t forget to save!

So you have finished your first page of your club homepage. Next you can create another page, upload photos, insert your own logo and create a menu navigation.

Have fun with the further creation of your homepage. If you have any questions, please feel free to contact us at office@webmuehle.at.

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How you digitize your tennis club – Step 1 – Website

How you digitize your tennis club – Step 1 – Website

How you digitize your tennis club – Step 1 – Website

The digital transformation has changed entire industries in recent years. The tennis scene is not one of them. Tennis centers and tennis clubs are still barely digitized. And that is exactly what will become an ever-greater problem in the future. While all industries and thus many consumers and users are increasingly relying on digitization products and services, this is not possible in tennis. We are convinced that the first step in digialization is creating an own tennis club website.

Why your tennis club needs an own website?

MORE VIEWERS THROUGH ONLINE INFORMATION

Clubs report that online reservations mean that visitors come to the tennis facility even without playing tennis, to watch challenge or tournament games or simply because they know who is on the tennis court. Game dates, whether in a competition or as training, can be arranged more easily and increase utilization. Due to the high number of viewers, the advertising space is also very attractive for sponsors and can be used for refinancing.

IMPORTANT: FUTURE-PROOF

Of course, there are many other ways to make a tennis club better known and more attractive. The fact is, however, that modern technologies not only make tennis clubs more attractive to players, but the clubs themselves can also benefit enormously. With the use of the right tools, the administrative effort can be reduced, the utilization of the places can be reliably monitored and so on. The possibilities are endless when you get involved. So: Take the leap into the future and use the potential of modern technology to move your tennis club forward.

STEP 1 – Own tennis club website

The first step towards digitization is made easy. We are convinced that your own club website should be the linchpin of every digitalization strategy. In principle, it is even possible, with the right system (CMS), to organize and manage everything in and around your club. Creating your own homepage is often free of charge!

The advantage of a website is that everything that the trainers and administrators change can be seen live on the club website immediately. Whether it is a new activity in the calendar or a club news – your members are up to date.

CMS (Content Management System) for clubs with WordPress

With a CMS like WordPress you can create a club website for free and you are completely independent of any software manufacturer and decide for yourself what should be on your club website and what should not. The following features are often implemented on a club’s website, but it is up to you whether you do it for yourself.

Create a club homepage – individually

  • News: Of course, you can also post any club or team news on your club website. If you are interested, the news can be placed directly on the homepage or a blog page
  • Pictures and galleries: There are no limits to your creativity. Place individual pictures on the various pages of the club’s website or work with a slide show.
  • Online reservation: An online reservation increases the utilization of the facility, the service for athletes and saves time in administration. With an online reservation you have countless options that are available to you! This can also be easily expanded using a WordPress plugin.
  • Contact form: This is how potential new members can contact you and ask questions or applications. Creating the club website can pay off for this alone.
  • Sponsor slider: The homepage for clubs offers you the perfect platform to represent your sponsors. You can do this in the form of a slide show or individual pictures.

This is just a selection of the tools you can use with WordPress. Most of the functions are already integrated in WordPress or can simply be expanded using a plugin.

Club website for clubs and teams

While you can represent news, pictures, and activities of the club, you can of course do the same for the individual teams.

For example, you can also create separate team pages on the club’s website. So that the individual members, parents, or fans can always find information and news that are of interest to them. Under the team pages you can insert the team calendar with all activities, as well as present the current team photo.

Here you also can portray the players and coaches of the respective team. You can decide how much information you want to display on the club’s website.

Create the club homepage and win new members

The team pages are also useful as external visitors can directly view the activities of the team that interest them. You can also create registration forms on the homepage so that interested parties can apply directly to join a team.

A well-designed club homepage can be crucial in attracting new members who happen to land on your homepage. Fill your club website with rules, statutes, the history of the club, pictures and everything that attracts potential members.

Create club homepage: Who is responsible?

The club homepage is part of the club level. There should therefore also be a responsible person within the association who has the right to create, edit and publish the association’s website. You can also delegate the responsibility for the club’s website to other people, so that not only one person is responsible. This can be helpful if the webmaster leaves the club – so you still have people in the club who are familiar with the club website.

Club website with its own domain

If you already had a club website before and would like to continue using your old domain with the new WordPress site, that is no problem at all. You can simply use this for your new club website. For the individual steps to your own domain, you can contact your web space provider or our support directly as well. We will be happy to help.

CMS for clubs – the analysis

The club’s homepage can be connected to the free “Google Analytics” tool. As soon as this connection is established, you can analyze the behavior of your visitors. You can e.g. find out how long visitors have been on the various pages, which pages on the club website work particularly well or which should be revised. Google Analytics can be a very helpful tool if you want to analyze your data.

Google Analytcs in WordPress Backend

Call up club homepage at any time

The club’s homepage can be visited via PC, smartphone and tablet and you have the option of placing your own advertising in the form of banners on the page, for example if you want to advertise the start of the season or parties.

If you would like to create a club website and need support, you can of course contact our support at any time. Until then, we hope you enjoy trying it out.

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